James Bruce Heuer died, unexpectedly on June 7, 2018 of natural causes, at his home in St. George, Utah. Jim was born in Milwaukee, Wisconsin, on March 31, 1933. He was the fourth child of Wilbur James Heuer and Helen Susan Trotter.

He was the husband of Norma Luceil Nelson and the father of four sons. He had two sisters: Patricia Ruth Eckhardt and Shirley Joan Johnson, and one brother, Thomas Lee Heuer.

He was raised in Edgerton, Wisconsin, and graduated from Edgerton High School in 1951. He attended the University of Wisconsin for a time, majoring in engineering, but Jim did not enjoy it so he decided to pursue sales after taking Dale Carnegie's course in selling. Sales became his life's work.

Jim married Claire Lowaine Bryant in 1953, and they had two sons: David Bryant (Cassandra) and Scott William (Lisa). They were later divorced.  He married Norma Luceil Nelson on May 17, 1958 in Las Vegas, Nevada. They had two sons: Michael James (Brigitte) and Jeffrey Bruce (Robin).

Jim is survived by his wife of 60 years and his four sons, their wives, 18 grandchildren, and 10 great-grandchildren. He is also survived by his brother, Tom.
Funeral services will be held Tuesday, June 12, 2018, at 2:00 p.m. the Winchester Hills 1st Ward, 5338 No. Winchester Hills Dr. St. George, Utah. A visitation will be held prior to service, from 12:00-1:30 p.m., at the church. Interment will be at the Minidoka Acequia Rupert Cemetery, Rupert, Idaho. Arrangements entrusted to the care of Metcalf Mortuary